Originally posted on: http://geekswithblogs.net/ihaynes/archive/2013/12/09/why-bother-with-accessibility.aspx
Today’s 24ways (the Geeks Advent Calendar) article on 'Why Bother with Accessibility' is worth reading.
http://24ways.org/2013/why-bother-with-accessibility/
Two budgetary justifications are quoted, one where Tesco (UK grocery store) increased home delivery sales by £13 million by improving their sites accessibility and similarly, Virgin.net increased sales by 68%.
The article covers 4 excuses why we put off improving the accessibility of our websites, with examples of why we shouldn't.